Expert to Income Accelerator – Welcome & Overview
In this video, you’ll:
Get a quick intro to what this course is about
Understand who it’s designed for (coaches & experts ready to package their knowledge)
Hear why most course programs fail — and how this one is different
Learn what you’ll walk away with by the end of the program
Get inspired to take action and move forward with clarity and confidence
Let’s finally make it happen — from expert to income, with digital products that change lives and grow your business. 💛
In this first module, we lay the foundation for building a course that actually sells. You’ll discover:
The 3 biggest mistakes most coaches make when creating their first course — and how to avoid them
The hidden mindset traps (like perfectionism, imposter syndrome, and tech fear) that hold coaches back
Why great content isn’t enough — and what it really takes to create a validated, transformational offer
How to save yourself months of wasted time and energy by building strategically, not blindly
What a 100% sellable course actually looks like — and how to know you're building one
By the end of this lesson, you’ll have total clarity on what works, what to avoid, and why this first smart step puts you miles ahead of most course creators.
In this module, we’ll dive deep into one of the most important (and most overlooked) parts of building a course that actually sells: your niche.
You’ll discover:
Why choosing the right niche makes everything easier — messaging, marketing, selling, scaling
The most profitable online course niches (and how to find your fit)
The biggest mistakes coaches make when choosing their niche — and how to avoid them
The 4 must-have factors of a profitable, scalable niche: pain, ability to pay, visibility, and growth
Real-world examples of general vs. specific niches — and how specificity helps you attract clients and charge more
Why competition is actually a good thing, and how to position yourself even in a crowded space
This lesson will completely shift how you see your niche — and give you the clarity to move forward with confidence.
Let’s niche down and scale up. 💥
If you don’t know your audience deeply, you’ll struggle to sell — no matter how good your course is.
In this module, you’ll discover:
The biggest mistakes coaches make when defining their audience (like being too broad or guessing what people want)
Why vague avatars like “women 30–60” don’t convert — and how to get ultra-specific so your course speaks to real pain points
How to create a complete Ideal Client Avatar with real motivations, struggles, and buying behaviors
Why people don’t buy courses — they buy solutions to problems they’re actively trying to solve
How to research your audience the right way using online reviews, comments, communities, and ChatGPT
By the end of this module, you’ll know how to get inside your client’s mind, speak their language, and position your offer as the exact solution they’ve been searching for.
✨ This is how you build trust, connection, and sales — without sounding salesy.
Your course should solve a core problem — not every problem. In this module, you’ll learn how to identify the right course idea that feels clear and valuable to your audience, while also leading them deeper into your full business journey.
Here’s what you’ll discover:
How to uncover your audience’s core roadblocker — the thing that’s stopping them from even beginning their transformation
Why your course should be the first strategic step, not an overwhelming all-in-one solution
How to design a course that fits into your bigger business ecosystem — so you can naturally offer future programs, coaching, or high-ticket mentorship
Why the journey from Point A to Point B always includes multiple smaller problems, and how to structure your content accordingly
Real client examples that show how one smart course can become the gateway to an entire digital academy
By the end of this module, you’ll know how to craft a course idea that solves one big, specific problem — so it feels doable, valuable, and irresistible to your audience.
🎮 Just like in a video game, we’ll help them win Level 1 — and trust you to guide them to Level 10.
Let’s map it out with intention.
Your course isn’t just a product — it’s a transformation system. In this module, you’ll learn how to structure your course the right way, so it delivers powerful results for your clients and sets the foundation for long-term business growth.
Here’s what we’ll cover:
The biggest mistakes coaches make when structuring their course — and how to avoid overwhelming your students
How to create a clear, focused transformation path that moves people forward one step at a time
How to choose the right deliverables — not more content, but better content that solves real problems
How to differentiate your solution from the books, webinars, and programs your audience has already tried (and given up on)
How to design a course that leads to the next offer in your business — coaching, mentorship, or your next-level course
By the end of this module, you’ll know how to stop teaching “everything you know” and start building a strategic course that delivers real results — and builds trust that lasts.
🧠 Your course should feel like: “I’ve got you. Let’s walk through this together.”
This is how you build a course and a business — one client win at a time.
Your course alone isn’t what sells — your offer is. In this module, we’ll go deep into how to turn your course into something your audience sees and says “I need this now.”
You’ll learn:
The hidden mistakes most coaches make when packaging their offers (and how to avoid the “DIY struggle” trap)
The psychology behind a “yes” offer — how people really make buying decisions
What makes an offer irresistible, not just informational (hint: it’s not more PDFs or more hours of content)
The Alex Hormozi value formula and how to apply it to increase demand and ease buying resistance
How to create bonuses that remove objections, support transformation, and boost conversions
Why low-ticket pricing (€27–€49) only works with a back-end strategy — and how to design your funnel for profit
You’ll also discover:
How to price your offer for an instant yes
Why your course name matters more than you think — and how to name it using the Result + Time Frame + Method + Benefit formula
The difference between just selling a course… and selling a better version of your client
✨ Your offer is not a product — it’s a promise.
Let’s build one your clients can’t wait to say yes to.
In this lesson, you'll learn how to bring your course to life by designing slides, recording your videos, and uploading them to your course platform. I’ll guide you step by step through creating engaging slides in Canva, using free tools to record your content, and editing your videos with ease — even if you’re not tech-savvy. You’ll also learn tips for presenter view, adding notes, and how to make your videos feel polished and professional without advanced software.
You’ve built your course — now it’s time to think bigger. In this final bonus module, we’ll talk about the next-level moves to help you turn your course into a full digital academy that grows with you.
You’ll learn:
How to launch your course simply — without a huge audience or ad budget
Smart organic ways to start getting your first students and sales
What it really takes to go from a one-off course to a scalable digital academy
How the 4P Launch Program helps you build the full system: offer, funnel, ads, and growth strategy
This is your next step — if you’re ready to scale from expert to digital empire.